FAQ
Cold email infrastructure questions, answered.
The things outbound teams ask before they buy. Anything else, email us and a person replies.
01
What is cold email infrastructure?
Cold email infrastructure is everything that sits between your outreach tool and the recipient's inbox: the sending domains, the mailboxes on them (Google Workspace, Microsoft 365 or SMTP), the DNS records that authenticate them (SPF, DKIM, DMARC and MX), warm-up, and the connection to your sequencer. Good infrastructure spreads volume across many mailboxes and domains so no single one sends too much.
02
What does PureMail offer?
PureMail is done-for-you cold email infrastructure: authentic Google Workspace and Microsoft 365 (Outlook) mailboxes on your own domains, from $2.90 per inbox per month. We handle the full technical setup, including SPF, DKIM, DMARC and MX records, and connect the inboxes to your cold email tool.
03
Is PureMail a Google Workspace and Microsoft 365 reseller?
Yes. PureMail provides Google Workspace and Microsoft 365 accounts as a reseller, set up on domains you own, so your mailboxes behave like accounts bought directly from Google or Microsoft, at a lower price per inbox and with the cold email setup done for you.
04
Should I use Google Workspace or Microsoft 365 inboxes for cold email?
Match the inbox to the people you email. Google Workspace inboxes tend to land best with prospects on Gmail and Google Workspace (common at startups and tech companies); Microsoft 365 inboxes tend to land best with prospects on Outlook (common in enterprise, finance, healthcare and government). Many teams run both and split their lists by the recipient's email provider. PureMail offers both at the same price.
05
How many inboxes do I need for cold email?
Divide the number of cold emails you want to send per day by what one inbox can safely send. At around 30 cold emails per inbox per day, 1,000 emails a day needs about 34 inboxes. The inbox calculator on this page does the maths, including the number of domains you need.
06
How many cold emails can one inbox send per day?
Most outbound teams keep each Google Workspace or Microsoft 365 inbox at 20 to 40 cold emails per day once it is warmed up, and lower while it is new. Spreading volume across more inboxes protects your domains and keeps reply rates up.
07
How many inboxes should I put on one domain?
We recommend up to five inboxes per domain. Going lower, for example two or three, spreads your sending across more domains, so a problem on one domain affects fewer inboxes.
08
How do I improve cold email deliverability?
Authenticate every domain with SPF, DKIM and DMARC, send from the same provider your prospects use (Google Workspace for Gmail, Microsoft 365 for Outlook), keep each mailbox to 20 to 40 cold emails a day, warm new mailboxes up for two to three weeks, verify your list so bounces stay under 3%, and spread volume across several domains.
09
How long does setup take?
On average our team completes the entire setup within about four hours. That includes DNS configuration, inbox creation and connecting the inboxes to your sending platform.
10
Which DNS records do you configure?
We set up SPF, DKIM, DMARC and MX records on every domain. These are required for authentication and are the foundation of good inbox placement.
11
Do I need to bring my own domains?
Yes. You register domains with any registrar (GoDaddy, Namecheap, Cloudflare, Porkbun and others all work) and give us access to the DNS. We do the rest.
12
Which cold email tools can I connect the inboxes to?
Any tool that supports Google Workspace or Microsoft 365 accounts, including Instantly, Smartlead, ReachInbox, Lemlist, Snov.io, Reply.io and Mystrika. We connect them for you as part of setup.
13
Are the accounts on US IPs?
Yes. All accounts are provisioned on US-based infrastructure, which keeps deliverability consistent for outbound campaigns.
14
How is PureMail priced?
Per inbox, per month: $3.30 on Basic (10 inboxes), $3.10 on Business (30–100 inboxes) and $2.90 on Enterprise (101+ inboxes). There are no setup fees. Subscriptions renew monthly and can be cancelled from your dashboard.