Artisan Ava review (2026): AI BDR pricing, plans, terms, verdict

What Artisan (Ava) is

Artisan (Ava) is the AI BDR sold by Artisan AI Inc.: Artisan is the company and Ava the agent, which finds leads, writes and sends outreach, handles the replies and books meetings on your reps’ calendars. Artisan AI Inc. says Ava is deployed across thousands of reps at enterprise revenue teams, a figure of its own, and a second agent, Artie, is marked new on the site. For cold email it is the most complete of the agents reviewed here, and the one with the least public information about what it costs.

Artisan pricing explained

The pricing page has two tabs. Startups, billed annually with credits paid upfront and a toggle showing annual as 10% cheaper: Free at $0 with no card and 300 credits a month for lead lookup and list building; Intern at $250 a month for 10,000 credits, about 500 leads contacted, with HubSpot sync, autonomous campaigns and replies, deliverability monitoring, Slack and a $67-a-seat human dialer; Employee, recommended, at $600 a month for 25,000 credits, about 1,250 leads, with advanced campaign types, webhooks and priority support. Credits cost 2 per email enrichment, 10 per phone number, about 20 per person taken through a campaign, 4 per website visitor identified and 2 per autonomous reply. Businesses and Enterprises: Team, “for teams running their first serious outbound motion”, at roughly 2,500 leads contacted a month; Scale, the most popular, at roughly 6,000; Enterprise custom, all “pricing scoped on your plan” with a talk-to-sales button. Those plans include every campaign type, autonomous replies and meeting booking, 250 million-plus verified B2B contacts, Salesforce and HubSpot sync, customer success support and onboarding, with an AI dialer per seat; Scale adds a dedicated success manager, CRM setup and priority support, Enterprise a forward-deployed strategist, a full onboarding build-out, advanced security controls and audit logs.

The terms of use are enterprise terms. Order forms renew automatically for successive terms of the same length unless either side gives 30 days’ notice; fees can rise for a renewal on 45 days’ notice; purchases are non-refundable and non-cancellable for convenience except as an order form allows, with no refunds for unused credits; the agreement is governed by California law with AAA arbitration in San Francisco.

What Ava does, and the guardrails

Ava starts from your ideal customer profile and searches 250 million-plus contacts across 200-plus countries, enriching each with intent signals such as hiring and funding. It ghostwrites sequences from dozens of enrichment sources with no templates, tests subject lines and send times, reads every reply, handles objections and books meetings, and queues leads to the dialer for reps to call. It is autonomous by default, but you can require approval before sending, lock tone and calls to action, set banned phrases and an auto-reply threshold. Sends go out in your reps’ names from your own domains, and Salesforce and HubSpot sync both ways.

What that means for cold email

Two lines on the site deserve attention. The pricing page says every plan comes with sending infrastructure sized to your motion, which is reassuring but unspecific: nothing is published about warmup, rotation or how domains are supplied. The product FAQ says you can start sending from your primary mailbox on day one, which is exactly what a cold email operator should not do. Treat Ava as the brain and bring your own dedicated inboxes on separate domains as the hands.

Who Artisan is for, and who should look elsewhere

Artisan suits revenue teams with budget for an enterprise AI BDR that want the research, writing and reply handling done for them, with a named success manager. It is a poor fit for small teams and founders who need a price before a call. The HubSpot Prospecting Agent is the metered alternative at $1 a recommended lead, Unify publishes seat prices from $20, and Instantly and Smartlead are the sequencers for teams that would rather write the emails themselves. The AI SDR category lists the agents as they are reviewed. B2B Rocket is the AI SDR that publishes its prices, $799 to $1,799 a month billed quarterly with mailboxes from $3, on a strict no-refund basis. AiSDR is the pay-as-you-go agent at $1.50 per person prospected, with warmed-up mailboxes as a $33 add-on. Lyzr is the enterprise agent platform behind Jazon, from $100,000 a year in production. Relevance AI is the agent-building platform from $19 a month, where the BDR agent is arranged through sales rather than sold at a listed price.

Using Artisan with PureMail

Ava sends from your own domains, so the inboxes behind them decide whether the mail lands. Put PureMail’s Google Workspace or Microsoft 365 inboxes on dedicated outreach domains, connect those rather than the primary mailbox, keep each to a modest daily volume, and ask Artisan on the demo how its sending infrastructure spreads a plan’s volume across them.