Lyzr review (2026): agent pricing, Jazon AI SDR, verdict
Lyzr pricing verified: building agents is free, production starts at $100,000 a year in agent-months, governance is custom; Jazon, its sales OS, is quoted.
Lyzr at a glance
Facts checked Oct 13, 2026 on lyzr.ai
- Price
- From $100,000 a year to start, for taking agents to production; building and testing agents is free with no time limit; governance plans are custom
- Pricing model
- Three tiers, billed yearly in US dollars, with model tokens never billed by Lyzr. Build is free forever: describe an agent in plain language, build and tune it visually, test it against a sandbox of your systems using the model provider you already pay for, with no time limit. Take agents to production starts at $100,000 a year and covers software plus people, Lyzr's Reimagineers who own the business outcome and forward-deployed engineers who own the build, running a function's workflows on agents, orchestrating multi-step workflows, a governed AI coworker for every employee and one yearly budget for every agent in production, hosted by Lyzr or in your own cloud at the same price. Govern every agent is custom, sized by how many agents you govern, with one view of every agent whoever built it, policies, audit trails and spend limits per agent, agents from Copilot, Bedrock, LangGraph and others governed alike, and on-premises options. Production budgets are counted in agent-months: one agent in production for one month, with an Assistant drawing half an agent-month, a Specialist one and an Expert two; agents under 100 tasks a month draw less, up to 2,000 tasks is the standard draw and each further 2,000 tasks starts another agent-month; overruns add blocks of 150. Add-ons priced with you include Openfinetuner for fine-tuning open-weight models and Lyzr Optimus hardware for sovereign deployments, shipping Q4 2026. Jazon, the sales agentic OS, is sold by conversation.
- Minimum order
- None for Build; production plans start at $100,000 a year
- Free trial
- Build tier is free with no time limit; an agent test drive on one real workflow is offered to select enterprise teams before signing
- Billing
- Yearly in advance in US dollars; the customer terms make all amounts non-refundable, non-cancellable and non-creditable except as expressly stated; Delaware law; Lyzr, Inc., Jersey City
- Setup time
- Minutes to start building for free; production is a RADAR engagement with Lyzr's team, and the Jazon page claims 30 days from objective to a live sales OS
- DNS setup
- Not stated
- IP location
- Not stated
- Warmup
- Not stated; Jazon's page lists outreach sequencing but no email infrastructure detail
- Replacements
- Not applicable
- Domains
- Not stated
- Integrations
- Salesforce, HubSpot, Outreach, Salesloft, Apollo, Gong, ZoomInfo and LinkedIn Sales Navigator named as Jazon's connections, Any LLM and any cloud, including AWS, Google Cloud and Azure partnerships, Agents from Copilot, Bedrock and LangGraph governed through OpenController, Agent Studio, Architect and SuperFlow for building and orchestration, Open Cowork, GitAgent and OpenGAP open-source pieces
Best for: Enterprises that want to run whole sales workflows on governed agents with Lyzr's engineers embedded, and have a six-figure budget.
Not for: Small teams wanting an AI SDR with monthly pricing, or anyone who needs email infrastructure details before buying.
Lyzr pricing
Published prices as of Oct 13, 2026 from their pricing page. Prices change; check before you buy.
| Plan | Price | What you get | Notes |
|---|---|---|---|
| Build | $0 | Build, test and tune agents, sandbox testing, no time limit | Free forever |
| Take agents to production | From $100,000 a year | Workflows on agents, agent-month budget, embedded engineers | Hosted by Lyzr or in your cloud; agent-months added in blocks of 150 |
| Govern every agent | Custom | OpenController, policies, audit trails, spend limits | Sized by agents governed; Openfinetuner and Optimus priced separately |
- Build$0
Build, test and tune agents, sandbox testing, no time limit
Free forever
- Take agents to productionFrom $100,000 a year
Workflows on agents, agent-month budget, embedded engineers
Hosted by Lyzr or in your cloud; agent-months added in blocks of 150
- Govern every agentCustom
OpenController, policies, audit trails, spend limits
Sized by agents governed; Openfinetuner and Optimus priced separately
What Lyzr does well
- Pricing logic is published in unusual detail: agent-months, draw rates by agent type and task volume, and overage blocks.
- Building and testing is free with no time limit, and Lyzr never bills for model tokens.
- Production plans include people, not just software: Reimagineers and forward-deployed engineers through a defined RADAR method.
- SOC 2 Type II, ISO 27001:2022 and ISO 42001:2023, with GDPR and HIPAA programmes and hosting in your own cloud at the same price.
- Jazon spans prospecting, sequencing, follow-ups, CRM updates, deal briefs and proposals rather than one outbound task.
Where it falls short
- Production starts at $100,000 a year, which is a different league from the AI SDR tools a small team compares it with.
- Jazon has no published price and no self-serve path; every route ends in Talk to us.
- All amounts are non-refundable and non-cancellable under the customer terms.
- The Jazon page says nothing about email infrastructure, warmup or sending limits, so the cold email mechanics are unknown.
- The 400-plus enterprises, 3x pipeline coverage and 30-day figures are Lyzr's own claims.
PureMail score for Lyzr
Five criteria, 1 to 5 each, scored on what Lyzr publishes. How we score.
2.4 / 5
- Price and value
- 2 / 5
- Setup and control
- 3 / 5
- Deliverability foundations
- 2 / 5
- Terms and support
- 3 / 5
- Fit for cold email
- 2 / 5
Published prices, effective cost per mailbox at 10, 30 and 100, no hidden fees. Unpublished pricing scores 1.
Time to first send, DNS automation, domain options, sequencer connection, ownership of domains and mailboxes.
Mailbox type and its inherited reputation, IP policy, warmup path, replacement policy for blocked mailboxes.
Minimum order, billing flexibility, refund and cancellation terms, support channel and hours.
Built and permitted for outbound, integrations with sequencers, warmup and verification tools.
What Lyzr is
Lyzr is an enterprise AI agent platform from Lyzr, Inc. of Jersey City: Agent Studio and Architect for building agents, SuperFlow for orchestration, OpenController for governing every agent in a company, and ready-made agents for sales, marketing, support and HR, of which Jazon, the sales one, is the reason it appears in a cold email directory. Jazon is described as an agentic OS for the sales function that takes a revenue objective and runs prospecting, sequencing, follow-ups and CRM updates through hundreds of agents. For cold email it is an enterprise outbound engine inside a much larger platform.
Lyzr pricing explained
Three tiers, billed yearly in US dollars, and Lyzr never bills for model tokens. Build is free forever: build, tune and sandbox-test agents with your own model provider, no time limit. Take agents to production starts at $100,000 a year and bundles software with people, Reimagineers who own the outcome and forward-deployed engineers who own the build, hosted by Lyzr or in your cloud at the same price. Govern every agent is custom, sized by how many agents you govern, and adds policies, audit trails, spend limits and on-premises options. Production budgets are counted in agent-months: half for an Assistant, one for a Specialist, two for an Expert, less for quiet agents, another agent-month per 2,000 tasks beyond the standard draw, and overruns bought in blocks of 150. Openfinetuner and Lyzr Optimus hardware are priced separately. The customer terms make every payment non-refundable and non-cancellable.
Agent-months, Jazon and governance
The agent-month model is the clearest thing on the page: it prices agents like staff roles, an assistant, a specialist or an expert on its own machine, and scales with task volume. Jazon sits on top as a control plane for sales, reading CRM, intent, email threads, call recordings and product usage, activating plays across reps and channels, and logging everything with a human in the loop. OpenController is the governance layer for agents built anywhere, including Copilot, Bedrock and LangGraph.
What that means for cold email
Jazon can run outbound, but the page says nothing about email infrastructure, warmup or sending limits, and the entry price is $100,000 a year. That makes Lyzr a decision for an enterprise re-platforming its sales function, not a tool a founder adds to a cold email stack. Teams that want an AI SDR with published monthly pricing have narrower options.
Who Lyzr is for, and who should look elsewhere
Lyzr suits enterprises that want to run whole sales workflows on governed agents with Lyzr’s engineers embedded, and have a six-figure budget. It is a poor fit for small teams wanting an AI SDR with monthly pricing. AiSDR and Artisan are AI SDRs with public plans, B2B Rocket the agent that bundles mailboxes, and the HubSpot Prospecting Agent the metered option inside a CRM. The AI SDR category compares them. Relevance AI is the self-serve agent platform, Pro from $19 a month billed annually, with a BDR agent on request.
Using Lyzr with PureMail
If Jazon ends up running your outbound, give it PureMail’s Google Workspace or Microsoft 365 inboxes on separate outreach domains so the agent’s volume never touches the primary domain, and ask Lyzr’s engineers how sending, warmup and daily caps are handled before the first play goes live.
Lyzr alternatives we have reviewed
AiSDR
AI SDR priced per person: $1.50 per person prospected pay as you go with no monthly fee; team plans quoted on quarterly contracts; warmed-up mailbox add-on $33.
Artisan (Ava)
AI BDR that finds leads, writes sequences and books meetings: free for 300 credits a month, Intern $250 and Employee $600 billed annually, larger plans quoted.
B2B Rocket
AI agents, data and outreach in one: Basic $799 a month billed quarterly for 2,000 contacts, Scale $1,299 for 10,000, Unlimited $1,799 for 25,000.
HubSpot Prospecting Agent
HubSpot's AI SDR: $1 per lead when it recommends outreach, on Sales Hub seats from $7 a month billed yearly ($20 monthly), with 500 to 5,000 credits by tier.
Relevance AI
AI agent platform with a BDR agent via sales: Pro $19 a month billed annually ($29 monthly) for 2,500 actions, Team $234 ($349) for 7,000, Enterprise custom.
Lyzr FAQ
How much does Lyzr cost?
As of 13 October 2026, building and testing agents is free with no time limit. Taking agents to production starts at $100,000 a year, billed yearly in US dollars, covering software plus Lyzr's Reimagineers and forward-deployed engineers. Governing every agent is custom-priced by the number of agents governed. Lyzr never bills for model tokens; you pay your model provider directly.
What is a Lyzr agent-month?
One agent running in production for one month. An Assistant agent draws half an agent-month, a Specialist one and an Expert, which runs on its own reserved virtual machine, two. Agents handling under 100 tasks a month draw less, up to 2,000 tasks is the standard draw, and every further 2,000 tasks starts another agent-month. Overruns add blocks of 150 at any time.
What is Jazon?
Jazon is Lyzr's agentic OS for the enterprise sales function. You set a revenue objective and it activates agents for prospecting, outreach sequencing, follow-ups, CRM updates, deal briefs and proposal drafting across Salesforce, HubSpot, Outreach, Gong or custom stacks. Lyzr claims 400-plus enterprises in production and a 30-day path to live; pricing is by conversation.
Can I get a refund from Lyzr?
No. Lyzr's customer terms, governed by Delaware law, state that all amounts are non-refundable, non-cancellable and non-creditable except where the terms say otherwise, and fees are paid in US dollars. The free Build tier carries no charge, and Lyzr offers an agent test drive on one real workflow before signing to a select set of enterprise teams.
How does Lyzr fit with PureMail?
Only at enterprise scale. If Jazon runs your outbound, the emails still leave from mailboxes you own, so PureMail's Google Workspace or Microsoft 365 inboxes on separate outreach domains keep that volume off the primary domain. For a small team wanting an AI SDR, a dedicated tool with published monthly pricing is the sensible starting point.
Sources
Disclosure: PureMail sells Google Workspace and Microsoft 365 inboxes and competes with some tools in this directory. We do not assign star ratings and we do not take payment for placement. Spotted an error? Email [email protected] and we will correct it within a week.
More tools in the directory
AiSDR
AI SDR priced per person: $1.50 per person prospected pay as you go with no monthly fee; team plans quoted on quarterly contracts; warmed-up mailbox add-on $33.
Artisan (Ava)
AI BDR that finds leads, writes sequences and books meetings: free for 300 credits a month, Intern $250 and Employee $600 billed annually, larger plans quoted.
B2B Rocket
AI agents, data and outreach in one: Basic $799 a month billed quarterly for 2,000 contacts, Scale $1,299 for 10,000, Unlimited $1,799 for 25,000.
Setup guides from PureMail
How to Set Up SPF, DKIM and DMARC for Cold Email Domains
Step-by-step SPF, DKIM and DMARC setup for cold email domains on Google Workspace and Microsoft 365, plus the mistakes that quietly kill deliverability.