Unify review (2026): pricing, credits, managed mailboxes, verdict
Unify pricing verified: Free with limited credits, Base $20 a seat a month with 800 credits, Pro $60 with 2,400, Business custom with $25 managed mailboxes.
Unify at a glance
Facts checked Oct 13, 2026 on unifygtm.com
- Price
- From $20 per seat per month on Base, billed monthly, with 800 credits a seat; Pro $60 with 2,400 credits; Business custom, billed annually, with managed mailboxes at $25 a mailbox a month
- Pricing model
- Per-seat plans billed monthly, each with a monthly credit allowance that pays for data and AI actions. Free costs nothing for up to three seats with limited credits, AI outbound, 1.1 billion-plus people and 65 million-plus companies from 40-plus sources, multi-channel sequencing, a click-to-call dialer and one mailbox a seat. Base costs $20 a seat a month with 800 credits a seat and adds AI email copywriting, credit top-ups, job change and hiring signals, phone and email enrichment and unlimited seats. Pro costs $60 a seat a month with 2,400 credits and adds read-only HubSpot and Salesforce sync and Slack notifications, with a 14-day free trial that needs no card. Business is custom and billed annually with a credit pool per workspace, and adds website intent and product usage signals, signal-triggered automations, a power dialer, read-write CRM sync, an open API, SSO as an add-on and managed Gmail and Outlook mailboxes at $25 a mailbox a month with warmup, rotation, bounce prevention and deliverability analytics. Credits: most actions cost one or two; email enrichment averages one (up to ten), phone enrichment four (up to twenty); top-ups are one-time, shared across the team and carry over for up to 12 months; when credits run out, actions pause rather than charge; AI model costs are passed through from the same balance.
- Minimum order
- None; Free covers up to three seats
- Free trial
- Free plan with limited credits; 14-day trial of Pro, full access, no card
- Billing
- Monthly on Free, Base and Pro; annual on Business; fees are non-refundable and not subject to set-off; card payments through Stripe; late balances accrue 1.5% a month
- Mailbox types
- Google Workspace, Microsoft 365
- Setup time
- Under an hour on the self-serve plans: sign up, connect a mailbox, build a list from a prompt, launch a sequence
- DNS setup
- Not stated for connected mailboxes; managed mailboxes on Business are set up by Unify
- IP location
- Not stated; managed mailboxes are Gmail and Outlook accounts run by Unify
- Warmup
- On Business only, through managed Gmail and Outlook mailboxes at $25 a mailbox a month with warmup and rotation; lower plans connect one mailbox a seat with no warmup
- Replacements
- Not stated
- Domains
- Not stated; managed mailboxes are supplied on Business
- Integrations
- HubSpot (read-only on Pro, read-write on Business), Salesforce (read-only on Pro, read-write on Business), Slack notifications, Browser extension, Open API and webhooks (Business), SSO add-on (Business)
Best for: Reps and small teams that want AI list building, enrichment and sequencing on a card-sized monthly bill, with an upgrade path to managed sending.
Not for: Cold email teams that need warmup and rotation on a self-serve plan, or who would rather pay $3 than $25 a mailbox.
Unify pricing
Published prices as of Oct 13, 2026 from their pricing page. Prices change; check before you buy.
| Plan | Price | What you get | Extras | Notes |
|---|---|---|---|---|
| Free | $0 | Up to 3 seats, limited credits, sequencing, dialer, 1 mailbox a seat | — | Free forever |
| Base | $20 a seat a month | 800 credits a seat, AI copywriting, signals, enrichment, top-ups | Credit top-ups | Billed monthly |
| Pro | $60 a seat a month | 2,400 credits a seat, read-only CRM sync, Slack | Credit top-ups | 14-day trial, no card |
| Business | Custom | Custom credit pool, intent signals, automations, read-write CRM, API | Managed mailboxes $25 a month each | Billed annually |
- Free$0
Up to 3 seats, limited credits, sequencing, dialer, 1 mailbox a seat
Free forever
- Base$20 a seat a month
800 credits a seat, AI copywriting, signals, enrichment, top-ups
Extras: Credit top-ups
Billed monthly
- Pro$60 a seat a month
2,400 credits a seat, read-only CRM sync, Slack
Extras: Credit top-ups
14-day trial, no card
- BusinessCustom
Custom credit pool, intent signals, automations, read-write CRM, API
Extras: Managed mailboxes $25 a month each
Billed annually
What Unify does well
- Honest self-serve pricing: a free plan for three seats, $20 and $60 a seat a month with credits included, and a 14-day Pro trial without a card.
- Data, sequencing and a dialer in one place, with 1.1 billion-plus people from 40-plus sources and the vendor behind each record shown in the workflow.
- Credits are explained: one or two for most actions, about one for an email, about four for a phone number, top-ups that carry over for a year, and a hard cap that pauses rather than overspends.
- Business adds managed Gmail and Outlook mailboxes with warmup and rotation, so the sending side can live inside the platform.
- A funded company, with a $40 million Series B announced on its blog, SOC 2 Type II and customers such as Perplexity and Justworks named on the pricing page.
Where it falls short
- Warmup, rotation and deliverability analytics are Business-only; Free, Base and Pro connect one mailbox a seat with none of them.
- Managed mailboxes cost $25 a mailbox a month, several times the price of a Google or Microsoft inbox bought elsewhere, and only on the custom annual plan.
- Fees are non-refundable with no set-off, and the Business plan is annual by design.
- Credit costs vary by vendor and workflow, so a deep agentic research run can burn through an allowance quickly.
- Phone enrichment at around four credits each makes a called list far dearer than an emailed one.
PureMail score for Unify
Five criteria, 1 to 5 each, scored on what Unify publishes. How we score.
3.6 / 5
- Price and value
- 4 / 5
- Setup and control
- 4 / 5
- Deliverability foundations
- 3 / 5
- Terms and support
- 3 / 5
- Fit for cold email
- 4 / 5
Published prices, effective cost per mailbox at 10, 30 and 100, no hidden fees. Unpublished pricing scores 1.
Time to first send, DNS automation, domain options, sequencer connection, ownership of domains and mailboxes.
Mailbox type and its inherited reputation, IP policy, warmup path, replacement policy for blocked mailboxes.
Minimum order, billing flexibility, refund and cancellation terms, support channel and hours.
Built and permitted for outbound, integrations with sequencers, warmup and verification tools.
What Unify is
Unify is an outbound platform that runs prospecting from a chat prompt: it builds lists from 1.1 billion-plus people and 65 million-plus companies, enriches them with emails, phones and signals, writes and sends multi-channel sequences, and dials. Unify AI Business Corporation is a Delaware company based in San Francisco, announced a $40 million Series B on its blog, and names Perplexity, Juicebox, Pylon and Justworks among its customers. For cold email it sits between the data tools and the AI SDRs, with the unusual honesty of a public price list.
Unify pricing explained
Plans are per seat, billed monthly, each with a monthly credit allowance. Free costs nothing for up to three seats with limited credits, AI outbound, the full data set from 40-plus sources, multi-channel sequencing, a click-to-call dialer and one mailbox a seat. Base costs $20 a seat a month with 800 credits a seat and adds AI email copywriting, credit top-ups, job change and hiring signals, phone and email enrichment and unlimited seats. Pro costs $60 a seat a month with 2,400 credits and adds read-only HubSpot and Salesforce sync and Slack notifications, with a 14-day trial that needs no card. Business is custom and billed annually with a credit pool per workspace, and adds first-party website intent and product usage signals, signal-triggered automations, a power dialer, read-write CRM sync, an open API, SSO as an add-on and managed Gmail and Outlook mailboxes at $25 a mailbox a month with warmup, rotation, bounce prevention and deliverability analytics.
Credits are explained on the page rather than hidden. Most actions cost one or two; email enrichment averages one credit a record and up to ten in rare cases, phone enrichment four and up to twenty; signals start at about one credit for web intent or technographics and run higher for niche sources. Top-ups are one-time, pooled across the team and carry over for up to 12 months; when seat credits and the pool are both spent, actions pause rather than charge; model costs are passed through from the same balance with no separate AI fee. The terms make fees non-refundable and not subject to set-off, with Stripe handling cards and 1.5% a month on undisputed late balances.
Data, sequences and the sending side
Searches return up to 100 records at a time with the underlying vendor shown, so you know whose data you are trusting. Sequences mix email, social messaging and calls, with AI copywriting from Base upward and account research built in. The sending side is where the plans diverge: Free, Base and Pro connect one mailbox per seat and offer no warmup or rotation, while Business supplies managed Gmail and Outlook mailboxes at $25 a month each with both, plus bounce prevention and deliverability analytics.
What that means for cold email
On the self-serve plans Unify is a strong front end for a cold campaign and a weak back end: it will build and write the campaign well, then send it from a single unwarmed mailbox per seat unless you bring warmed inboxes of your own. The managed mailboxes fix that, at $25 a mailbox a month on an annual contract, which is several times the going rate for a Google or Microsoft inbox. The practical pattern is Base or Pro for the data and sequences, with dedicated inboxes connected from outside.
Who Unify is for, and who should look elsewhere
Unify suits reps and small teams that want AI list building, enrichment and sequencing on a card-sized monthly bill, with an upgrade path to managed sending. It is a poor fit for cold email teams that need warmup and rotation on a self-serve plan. Apollo and Clay are the data-first alternatives, Artisan’s Ava is the fully autonomous agent with a free plan and startup plans from $250 a month billed annually, and the HubSpot Prospecting Agent is the metered option inside a CRM. The AI SDR category lists them together.
Managed mailboxes against PureMail inboxes
Unify’s managed Gmail and Outlook mailboxes cost $25 a mailbox a month and need the annual Business plan. PureMail’s Google Workspace and Microsoft 365 inboxes cost $3.30 each for 10, $3.10 for 30 to 100 and $2.90 for 101 or more, set up with SPF, DKIM, DMARC and MX on your domains, and connected to your sequencer in about four hours, including Unify’s own Base and Pro plans at one mailbox a seat. The comparison below puts the two side by side: PureMail wins on price and on working with any sequencer, and Unify wins when you want data, sequences and sending under one contract.
PureMail vs Unify
We sell inboxes too, so read this as one vendor's table built from published prices on both sides, not a neutral verdict.
| PureMail | Unify | |
|---|---|---|
| Price per mailbox | $2.9 (101+ inboxes), $3.1 (30–100), $3.3 (10) | From $20 per seat per month on Base, billed monthly, with 800 credits a seat; Pro $60 with 2,400 credits; Business custom, billed annually, with managed mailboxes at $25 a mailbox a month |
| Mailbox types | Google Workspace and Microsoft 365 | Google Workspace, Microsoft 365 |
| Minimum order | 10 inboxes | None; Free covers up to three seats |
| Setup time | About 4 hours | Under an hour on the self-serve plans: sign up, connect a mailbox, build a list from a prompt, launch a sequence |
| DNS setup | SPF, DKIM, DMARC and MX configured for you | Not stated for connected mailboxes; managed mailboxes on Business are set up by Unify |
| IP location | US IPs | Not stated; managed mailboxes are Gmail and Outlook accounts run by Unify |
| Warmup | Not bundled; warm up in your sending tool | On Business only, through managed Gmail and Outlook mailboxes at $25 a mailbox a month with warmup and rotation; lower plans connect one mailbox a seat with no warmup |
| Domains | Bring your own from any registrar (GoDaddy, Namecheap, Cloudflare, Porkbun) | Not stated; managed mailboxes are supplied on Business |
Price per mailbox
PureMail: $2.9 (101+ inboxes), $3.1 (30–100), $3.3 (10)
Unify: From $20 per seat per month on Base, billed monthly, with 800 credits a seat; Pro $60 with 2,400 credits; Business custom, billed annually, with managed mailboxes at $25 a mailbox a month
Mailbox types
PureMail: Google Workspace and Microsoft 365
Unify: Google Workspace, Microsoft 365
Minimum order
PureMail: 10 inboxes
Unify: None; Free covers up to three seats
Setup time
PureMail: About 4 hours
Unify: Under an hour on the self-serve plans: sign up, connect a mailbox, build a list from a prompt, launch a sequence
DNS setup
PureMail: SPF, DKIM, DMARC and MX configured for you
Unify: Not stated for connected mailboxes; managed mailboxes on Business are set up by Unify
IP location
PureMail: US IPs
Unify: Not stated; managed mailboxes are Gmail and Outlook accounts run by Unify
Warmup
PureMail: Not bundled; warm up in your sending tool
Unify: On Business only, through managed Gmail and Outlook mailboxes at $25 a mailbox a month with warmup and rotation; lower plans connect one mailbox a seat with no warmup
Domains
PureMail: Bring your own from any registrar (GoDaddy, Namecheap, Cloudflare, Porkbun)
Unify: Not stated; managed mailboxes are supplied on Business
See PureMail's Google Workspace and Microsoft 365 inboxes for cold email and the full pricing.
Unify alternatives we have reviewed
Apollo.io
B2B contact database plus a built-in sequencer: free tier, then $49, $79 and $119 a seat a month billed annually, with credits for emails and phones.
Clay
GTM data and workflow platform billed in actions and data credits: free plan, Launch from $185 a month or $167 yearly, Growth from $495 or $446.
Artisan (Ava)
AI BDR that finds leads, writes sequences and books meetings: free for 300 credits a month, Intern $250 and Employee $600 billed annually, larger plans quoted.
HubSpot Prospecting Agent
HubSpot's AI SDR: $1 per lead when it recommends outreach, on Sales Hub seats from $7 a month billed yearly ($20 monthly), with 500 to 5,000 credits by tier.
B2B Rocket
AI agents, data and outreach in one: Basic $799 a month billed quarterly for 2,000 contacts, Scale $1,299 for 10,000, Unlimited $1,799 for 25,000.
Unify FAQ
How much does Unify cost?
As of 13 October 2026, Free costs nothing for up to three seats with limited credits. Base costs $20 a seat a month with 800 credits a seat, Pro $60 with 2,400 credits and read-only CRM sync, both billed monthly. Business is custom, billed annually, with a shared credit pool and managed Gmail and Outlook mailboxes at $25 a mailbox a month. Pro has a 14-day trial without a card.
How do Unify credits work?
Credits pay for data and AI actions, and most cost one or two. Unify says email enrichment averages one credit a record (up to ten in rare cases), phone enrichment four (up to twenty), and signals start at about one credit. Top-ups are one-time, pooled across the team and carry over for up to 12 months; when credits run out, actions pause rather than charge.
Does Unify provide mailboxes and warmup?
Only on Business. The comparison table lists managed Gmail and Outlook mailboxes at $25 a mailbox a month, with mailbox warmup and rotation, bounce prevention and deliverability analytics, all marked Business-only. Free, Base and Pro connect one mailbox per seat and leave warmup and rotation to you, so a cold campaign on those plans needs its inboxes warmed elsewhere.
Can I get a refund from Unify?
No. The customer terms say fees are non-refundable and not subject to set-off, payable at the cadence in the order, monthly or annually, with card payments through Stripe and 1.5% a month interest on undisputed late balances. Business plans are annual. The safer route is the free plan or the 14-day Pro trial, which needs no card, before committing a team.
How does Unify compare with PureMail?
They overlap on one thing: inboxes. Unify's managed Gmail and Outlook mailboxes cost $25 a mailbox a month and need the annual Business plan; PureMail's Google Workspace and Microsoft 365 inboxes cost $3.30 each for 10 and $2.90 for 101 or more, with DNS configured, and connect to any sequencer, including Unify's lower plans. Unify wins when you want data, sequencing and sending in one contract.
Sources
Disclosure: PureMail sells Google Workspace and Microsoft 365 inboxes and competes with some tools in this directory. We do not assign star ratings and we do not take payment for placement. Spotted an error? Email [email protected] and we will correct it within a week.
More tools in the directory
AiSDR
AI SDR priced per person: $1.50 per person prospected pay as you go with no monthly fee; team plans quoted on quarterly contracts; warmed-up mailbox add-on $33.
Artisan (Ava)
AI BDR that finds leads, writes sequences and books meetings: free for 300 credits a month, Intern $250 and Employee $600 billed annually, larger plans quoted.
B2B Rocket
AI agents, data and outreach in one: Basic $799 a month billed quarterly for 2,000 contacts, Scale $1,299 for 10,000, Unlimited $1,799 for 25,000.
Setup guides from PureMail
How to Set Up SPF, DKIM and DMARC for Cold Email Domains
Step-by-step SPF, DKIM and DMARC setup for cold email domains on Google Workspace and Microsoft 365, plus the mistakes that quietly kill deliverability.