Lusha review (2026): credit pricing, free plan, seats, verdict
Lusha pricing verified: Free with 40 credits a month, Starter $49.90 for 400 credits, Pro $69.90 for 600 with 2 seats, Premium $399.90 for 3,400 with 5 seats.
Lusha at a glance
Facts checked Oct 22, 2026 on lusha.com
- Price
- From $49.90 per month for Starter with 400 credits billed monthly, or $37.45 billed yearly; Pro $69.90 or $52.45; Premium $399.90 or $299.95 at 3,400 credits a month
- Pricing model
- Five plans priced by credits, with a slider that sets the credit volume and a yearly toggle the page labels 25% off. Free costs nothing and gives 40 credits a month, one seat, verified emails and phones, basic and advanced filters, company data, automated email sequences and call recordings with AI insights, with no card required. Starter costs $49.90 a month billed monthly, or $37.45 a month billed yearly, for 400 credits a month, 4,800 a year granted upfront on the yearly plan, and one seat, adding contact and company lookalikes, bulk enrichment, an AI assistant and five buying-intent topics. Pro costs $69.90 or $52.45 a month for 600 credits, 7,200 a year, with two seats, the full API, which Free and Starter get only with strict rate limits, CSV enrichment, signals and webhooks, and monthly credits that roll over up to twice the monthly cap. Premium costs $399.90 or $299.95 a month at the page's default of 3,400 credits, 40,800 a year, with five seats, advanced API, team management, credit allocation and unlimited intent results; moving the slider raises credits and price. Scale is custom with more than 50% off per credit, SSO, 25 intent topics, advanced compliance, a dedicated success team and priority support. The feature table lists MCP, a Chrome extension for LinkedIn, CRMs and any website, CRM and CSV export, and GDPR, CCPA, SOC 2 and ISO 27701 compliance.
- Minimum order
- None; the Free plan needs no card
- Free trial
- A permanent free plan with 40 credits a month and one seat
- Billing
- Monthly or annual, renewing automatically for the same period at then-current prices unless cancelled from the platform at least 14 days before the period ends; all payments non-refundable and used credits not replaced or refunded; Lusha Systems Inc. in Boston and Lusha Systems Ltd.
- Setup time
- Minutes: sign up for the free plan and install the Chrome extension
- DNS setup
- Not applicable
- IP location
- Not applicable
- Warmup
- Not applicable
- Replacements
- Not applicable
- Domains
- Not applicable
- Integrations
- Chrome extension for LinkedIn, CRMs, Gmail, Google Calendar and any website, CRM export and CSV export, API on every plan, rate-limited on Free and Starter, advanced API on Premium, Webhooks and MCP, Workflows with sources and destinations, Built-in email sequences and call recording
Best for: Reps and small teams that want a self-serve contact database with phones and intent signals, bundled seats and a free plan to test accuracy first.
Not for: Teams that need refunds, replacement credits for bad data, or large monthly volumes without stepping up to Premium.
Lusha pricing
Published prices as of Oct 22, 2026 from their pricing page. Prices change; check before you buy.
| Plan | Price | What you get | Extras | Notes |
|---|---|---|---|---|
| Free | $0 | 40 credits a month, 1 seat, extension, filters, sequences | — | No card |
| Starter | $49.90 a month | 400 credits a month, 1 seat, lookalikes, bulk enrichment, AI assistant | — | $37.45 a month billed yearly |
| Pro | $69.90 a month | 600 credits, 2 seats, full API, CSV enrichment, webhooks | — | $52.45 yearly; credits roll over up to 2x |
| Premium | $399.90 a month | 3,400 credits, 5 seats, advanced API, team and credit management | Slider raises credits and price | $299.95 a month billed yearly |
| Scale | Custom | Custom credits and seats, SSO, 25 intent topics, success team | — | Book a demo |
- Free$0
40 credits a month, 1 seat, extension, filters, sequences
No card
- Starter$49.90 a month
400 credits a month, 1 seat, lookalikes, bulk enrichment, AI assistant
$37.45 a month billed yearly
- Pro$69.90 a month
600 credits, 2 seats, full API, CSV enrichment, webhooks
$52.45 yearly; credits roll over up to 2x
- Premium$399.90 a month
3,400 credits, 5 seats, advanced API, team and credit management
Extras: Slider raises credits and price
$299.95 a month billed yearly
- ScaleCustom
Custom credits and seats, SSO, 25 intent topics, success team
Book a demo
What Lusha does well
- A real free plan with 40 credits a month, no card, and the extension, filters and sequences included.
- Every self-serve price is on the page, monthly and yearly, with seat counts and credit volumes.
- Pro and Premium roll unused monthly credits over up to twice the cap, and yearly plans grant credits upfront.
- Seats are bundled, two on Pro and five on Premium, instead of a per-user multiplier.
- Published compliance, GDPR, CCPA, SOC 2 and ISO 27701, and a named US entity in the footer.
Where it falls short
- All payments are non-refundable and plans auto-renew at then-current prices under the terms.
- Used credits are not replaced for wrong data, so accuracy on your market is your risk to test.
- Premium is the only plan the slider scales, and 400 or 600 credits on Starter and Pro run out fast.
- The API on Free and Starter carries strict rate limits, so API-led enrichment starts at Pro.
- The yearly discount is labelled 25% but the quoted figures round to slightly less.
PureMail score for Lusha
Five criteria, 1 to 5 each, scored on what Lusha publishes. How we score.
3.2 / 5
- Price and value
- 3 / 5
- Setup and control
- 4 / 5
- Deliverability foundations
- 3 / 5
- Terms and support
- 2 / 5
- Fit for cold email
- 4 / 5
Published prices, effective cost per mailbox at 10, 30 and 100, no hidden fees. Unpublished pricing scores 1.
Time to first send, DNS automation, domain options, sequencer connection, ownership of domains and mailboxes.
Mailbox type and its inherited reputation, IP policy, warmup path, replacement policy for blocked mailboxes.
Minimum order, billing flexibility, refund and cancellation terms, support channel and hours.
Built and permitted for outbound, integrations with sequencers, warmup and verification tools.
What Lusha is
Lusha is a B2B contact and company database from Lusha Systems Inc. in Boston, sold through a web workspace, a Chrome extension that works on LinkedIn, CRMs and any website, an API and an MCP server, with buying-intent signals, lookalikes, enrichment workflows and its own email sequences and call recording attached. It is priced by credits with bundled seats and a permanent free plan. For cold email it is a list-building source at the top of the funnel.
Lusha pricing explained
Five plans. Free gives 40 credits a month and one seat with the extension, filters, company data, sequences and call recordings, no card needed. Starter costs $49.90 a month, or $37.45 billed yearly, for 400 credits and one seat, adding lookalikes, bulk enrichment, an AI assistant and five intent topics. Pro costs $69.90, or $52.45 yearly, for 600 credits and two seats, with the full API, CSV enrichment, signals and webhooks, and rollover up to twice the monthly cap. Premium costs $399.90, or $299.95 yearly, at the page’s default of 3,400 credits with five seats, advanced API, team management and credit allocation; the slider scales this plan up. Scale is custom with a steeper per-credit price, SSO, 25 intent topics and a dedicated team. Yearly plans grant the year’s credits upfront, and the terms make every payment non-refundable.
Credits, seats and rollover
Credits buy contact reveals, and the allowance is the real price: 400 on Starter and 600 on Pro are small for a daily prospector, and only Premium scales with the slider. Rollover on Pro and Premium softens a quiet month. Seats are bundled rather than multiplied, which makes Pro at two seats and Premium at five cheaper per head than per-user rivals once a team shares the pool.
What that means for cold email
Lusha gives you verified emails and phones, intent topics and lookalikes for a few hundred contacts a month at a known price, and the free plan lets you measure hit rate on your own accounts before paying. Verify exports before they reach a fresh inbox, and treat the no-refund terms as a reason to start monthly.
Who Lusha is for, and who should look elsewhere
Lusha suits reps and small teams that want a self-serve contact database with phones and intent signals, bundled seats and a free plan to test accuracy first. It is a poor fit for teams that need refunds, replacement credits for bad data, or large monthly volumes without stepping up to Premium. Kaspr is the per-user LinkedIn finder with unlimited work emails from €59, Cognism the enterprise option with verified mobiles, Apollo bundles a database with a sequencer, ZoomInfo is the deepest database on an annual contract, and RocketReach is the other credit-priced lookup tool. The lead data category compares them.
Using Lusha with PureMail
Build the list in Lusha, verify it, and send from a sequencer connected to PureMail’s Google Workspace or Microsoft 365 inboxes on separate outreach domains. The inboxes arrive with DNS configured and ready to warm in your sequencer; Lusha finds the people, and the sending discipline decides whether the emails land.
Lusha alternatives we have reviewed
Kaspr
LinkedIn contact finder priced per user: Free, Starter €59 a month with unlimited B2B emails and 100 phone credits, Business €99 with 200, Enterprise custom.
Cognism
B2B contact and mobile data with intent signals, sold by quote: Standard and Pro packages with 5 seats included, one credit per revealed contact.
Apollo.io
B2B contact database plus a built-in sequencer: free tier, then $49, $79 and $119 a seat a month billed annually, with credits for emails and phones.
ZoomInfo
Enterprise B2B database with three quote-only tiers, one credit per exported contact, a Chrome extension, CRM integrations and a free trial.
RocketReach
B2B contact database with 700 million profiles: email-only lookups from $27 a month billed annually, email and phone from $69, sequences built in.
Lusha FAQ
How much does Lusha cost?
As of 22 October 2026, Free costs nothing and gives 40 credits a month. Starter costs $49.90 a month for 400 credits and one seat, Pro $69.90 for 600 credits and two seats, and Premium $399.90 for 3,400 credits and five seats at the slider's default. Yearly billing drops those to $37.45, $52.45 and $299.95 a month, and Scale is custom.
What is a Lusha credit and do credits roll over?
Credits are spent revealing contact details such as verified emails and phones. Starter grants 400 a month with no rollover listed, while Pro and Premium roll unused monthly credits over up to twice the monthly cap. Yearly plans grant the whole year's credits upfront, 4,800 on Starter, 7,200 on Pro and 40,800 on Premium. Used credits are not refunded for wrong data.
How many seats does each Lusha plan include?
Free and Starter include one seat. Pro includes two seats and Premium five, shown with plus and minus controls on the page for adding more, and Scale offers custom seats. Premium also adds team management and credit allocation so an admin can split the pool between reps, and Scale adds SSO and a dedicated success team.
Does Lusha offer refunds?
No. The terms, from Lusha Systems Inc. and Lusha Systems Ltd., say all payments are non-refundable, plans renew automatically for the same period at then-current pricing unless cancelled through the platform at least 14 days before the term ends, and once a credit is used no replacement or refund is given based on the amount or quality of a record. Test accuracy on the free plan before paying.
How does Lusha fit with PureMail?
Lusha supplies the contacts; PureMail supplies the sending. Build the list with the extension or workspace, verify the emails, and load them into a sequencer connected to PureMail's Google Workspace or Microsoft 365 inboxes on separate outreach domains, keeping your primary domain out of cold volume. Lusha's own sequences exist, but a dedicated sequencer with inbox rotation scales better.
Sources
Disclosure: PureMail sells Google Workspace and Microsoft 365 inboxes and competes with some tools in this directory. We do not assign star ratings and we do not take payment for placement. Spotted an error? Email [email protected] and we will correct it within a week.
More tools in the directory
Apollo.io
B2B contact database plus a built-in sequencer: free tier, then $49, $79 and $119 a seat a month billed annually, with credits for emails and phones.
Browse AI
No-code web scraper on credits: free plan with 50 a month, Personal $19 a month billed yearly for 12,000 a year or $48 monthly, Professional from $69.
Cognism
B2B contact and mobile data with intent signals, sold by quote: Standard and Pro packages with 5 seats included, one credit per revealed contact.
Setup guides from PureMail
How to Set Up SPF, DKIM and DMARC for Cold Email Domains
Step-by-step SPF, DKIM and DMARC setup for cold email domains on Google Workspace and Microsoft 365, plus the mistakes that quietly kill deliverability.