LeadMagic review (2026): credit pricing, plans, verdict
LeadMagic pricing verified: one credit pool for emails, validation and mobiles, Essential $99 a month or $83 billed yearly; failed lookups free, no refunds.
LeadMagic at a glance
Facts checked Oct 22, 2026 on leadmagic.io
- Price
- From $83 per month for Essential billed yearly ($990 a year, 60,000 credits); $99 billed monthly for 5,000 credits a month
- Pricing model
- One credit pool for every endpoint, charged only on successful lookups: a work email costs one credit, a validation 0.25 and a mobile number five, and failed or empty lookups spend nothing. Billed yearly with two months free, Essential costs $83 a month ($990 a year) for 60,000 credits a year at $0.0165 each, with one table seat that the whole team can view, search with 10,000 exports a day, a search API at one credit a result, API, CLI and MCP access, Clay, Apollo and Zapier integrations and priority email support; Growth $208 ($2,490) for 240,000 credits at $0.0104, one table seat, 25,000 exports a day, Slack support and a success rep; Professional $416 ($4,990) for 600,000 credits at $0.0083, two table seats, 50,000 exports a day, an unmetered search API at five requests a second, team analytics and custom data mapping help; Ultimate $708 ($8,490) for 1.2 million credits at $0.0071, three table seats, 100,000 exports a day, ten requests a second, integration consulting and an SLA. Billed monthly, Essential costs $99 for 5,000 credits a month at $0.0198, Growth $249 for 20,000 at $0.0124, Professional $499 for 50,000 at $0.0100 and Ultimate $849 for 100,000 at $0.0085. Team access is by request on plans at $499 and above, with every extra workspace user a paid seat at $49 a month; Enterprise Security is sold only on annual plans from $10,000, and enterprise plans carry custom throughput of 25-plus requests a second and custom export limits; the page quotes credits from $0.007. Credits on yearly plans refresh once a year, monthly plans keep excess credits to their displayed expiry dates under a cap of twice the plan's wallet, and HTTP requests to any API are free up to a million a month in preview.
- Minimum order
- None; search is included on plans from $99 a month
- Free trial
- None; the pricing FAQ says the free-credits programme has ended and new accounts choose a paid plan at signup
- Billing
- Monthly or yearly in advance; the refund policy of 30 September 2026 makes every payment final, with no refunds or prorations for unused credits, unused time or failure to cancel before renewal; billing errors must be raised within 15 days; a fair-use rule lets LeadMagic throttle or suspend accounts whose find rate stays below 10%
- Setup time
- Minutes: an API key on sign-up, with CLI and MCP access and Clay, Apollo and Zapier integrations
- DNS setup
- Not applicable
- IP location
- Not applicable
- Warmup
- Not applicable
- Replacements
- Not applicable; failed lookups are not charged
- Domains
- Not applicable
- Integrations
- Clay, which LeadMagic says has carried over a billion of its API calls, Apollo and Zapier, REST API, CLI and MCP server for AI agents, Email Finder, Personal Email Finder and Mobile Finder, Email Validation and Catch-All Validation, Company and people enrichment endpoints
Best for: Teams building lists in Clay or their own pipelines who want cheap, metered email finding and validation with no charge for misses.
Not for: Anyone who wants a trial-and-refund safety net, or a phone-first workflow where five-credit mobiles dominate the spend.
LeadMagic pricing
Published prices as of Oct 22, 2026 from their pricing page. Prices change; check before you buy.
| Plan | Price | What you get | Extras | Notes |
|---|---|---|---|---|
| Essential | $83 a month billed yearly | 60,000 credits a year, 1 table seat, 10,000 exports a day, API | — | $99 monthly for 5,000 credits |
| Growth | $208 a month billed yearly | 240,000 credits a year, 1 table seat, 25,000 exports a day | — | $249 monthly for 20,000 credits |
| Professional | $416 a month billed yearly | 600,000 credits a year, 2 table seats, 50,000 exports a day | — | $499 monthly for 50,000 credits |
| Ultimate | $708 a month billed yearly | 1.2 million credits a year, 3 table seats, 100,000 exports a day | Extra seats $49 a month | $849 monthly for 100,000 credits |
- Essential$83 a month billed yearly
60,000 credits a year, 1 table seat, 10,000 exports a day, API
$99 monthly for 5,000 credits
- Growth$208 a month billed yearly
240,000 credits a year, 1 table seat, 25,000 exports a day
$249 monthly for 20,000 credits
- Professional$416 a month billed yearly
600,000 credits a year, 2 table seats, 50,000 exports a day
$499 monthly for 50,000 credits
- Ultimate$708 a month billed yearly
1.2 million credits a year, 3 table seats, 100,000 exports a day
Extras: Extra seats $49 a month
$849 monthly for 100,000 credits
What LeadMagic does well
- You pay only for hits: failed and empty lookups cost nothing, and one credit pool covers finding, validation and mobiles.
- Low unit prices, $0.0165 a credit on the cheapest yearly plan and $0.0071 on Ultimate, with validation at a quarter of a credit.
- Built for workflows: API, CLI and MCP access on every plan, Clay, Apollo and Zapier integrations, and search included.
- Published credit costs per endpoint and a volume calculator on the pricing page, so the bill is predictable.
- A vendor YouTube channel with a recent video on bounce rates, and a refund policy that is harsh but explicit.
Where it falls short
- No refunds of any kind: unused credits, unused time, forgetting to cancel and data quality complaints are all excluded.
- A fair-use rule lets LeadMagic throttle or suspend accounts whose find rate drops below 10%, including late in an enrichment waterfall.
- Monthly plans cap retained credits at twice the plan's wallet, and yearly credits refresh only once a year.
- Monthly billing costs about a fifth more per credit than yearly, and there is no free trial; the free-credits programme has ended.
- Mobile numbers cost five credits each, so a phone-first workflow burns the pool quickly.
PureMail score for LeadMagic
Five criteria, 1 to 5 each, scored on what LeadMagic publishes. How we score.
3.6 / 5
- Price and value
- 4 / 5
- Setup and control
- 4 / 5
- Deliverability foundations
- 4 / 5
- Terms and support
- 2 / 5
- Fit for cold email
- 4 / 5
Published prices, effective cost per mailbox at 10, 30 and 100, no hidden fees. Unpublished pricing scores 1.
Time to first send, DNS automation, domain options, sequencer connection, ownership of domains and mailboxes.
Mailbox type and its inherited reputation, IP policy, warmup path, replacement policy for blocked mailboxes.
Minimum order, billing flexibility, refund and cancellation terms, support channel and hours.
Built and permitted for outbound, integrations with sequencers, warmup and verification tools.
What LeadMagic is
LeadMagic is a data enrichment API from Lead Magic Corporation that finds work and personal emails and mobile numbers, validates addresses including catch-alls, and enriches people and companies, all from one credit pool that only charges for successful results. It is sold through an app, a REST API, a CLI and an MCP server for AI agents, with Clay, Apollo and Zapier integrations, and it says over a billion of its API calls have run through Clay. For cold email it is the list-building and list-cleaning layer in front of the sequencer.
LeadMagic pricing explained
Every endpoint draws from one pool: a work email costs one credit, a validation a quarter, a mobile number five, and failed or empty lookups cost nothing. Billed yearly with two months free, Essential is $83 a month, $990 a year, for 60,000 credits at $0.0165 each with one table seat, 10,000 exports a day, API, CLI and MCP access and the Clay, Apollo and Zapier integrations. Growth is $208 a month, $2,490 a year, for 240,000 credits at $0.0104 with one table seat, 25,000 exports a day and Slack support. Professional is $416, $4,990 a year, for 600,000 credits at $0.0083 with two table seats, 50,000 exports a day, an unmetered search API at five requests a second and team analytics. Ultimate is $708, $8,490 a year, for 1.2 million credits at $0.0071 with three table seats, 100,000 exports a day, ten requests a second, integration consulting and an SLA. Billed monthly the same plans cost $99 for 5,000 credits a month, $249 for 20,000, $499 for 50,000 and $849 for 100,000, at $0.0198 down to $0.0085 a credit. Team access is by request on plans at $499 and above, with each extra workspace user a $49-a-month seat, and Enterprise Security is sold only on annual plans from $10,000. The refund policy makes every payment final.
Finder, validation and the fair-use rule
The products are Email Finder, Personal Email Finder, Mobile Finder, Email Validation and Catch-All Validation, plus enrichment endpoints for companies and people, each reachable from the app, the API, the CLI or an agent through MCP. The pricing page carries a calculator that converts a monthly volume of emails, validations and mobiles into a recommended plan. The refund policy, updated 30 September 2026, also carries the fair-use rule: find rate is measured as billable results over qualifying requests on a rolling window, and a sustained rate below 10%, which the policy says happens late in enrichment waterfalls, on directory or retail domains and on exhausted lists, can lead to throttling, limits or suspension regardless of remaining credits.
What that means for cold email
Paying only for hits suits cold email well: you can run a whole list through the finder and validator and pay for the addresses you actually get, with validation at a quarter of a credit making a full clean cheap. The fair-use rule means LeadMagic should sit early in a waterfall rather than as a last resort on leftovers, and the no-refund policy means sizing the plan to real volume rather than buying ahead.
Who LeadMagic is for, and who should look elsewhere
LeadMagic suits teams building lists in Clay or their own pipelines who want cheap, metered email finding and validation with no charge for misses. It is a poor fit for anyone who wants a trial-and-refund safety net or a phone-first workflow. Skrapp is the simpler finder with a free tier, Clay the workflow layer LeadMagic plugs into, Evaboot the Sales Navigator exporter, and ContactOut the alternative for personal emails and phones. The enrichment category compares them.
Using LeadMagic with PureMail
Find and validate before you send. Run the list through LeadMagic’s finder and validator, drop the catch-all risks, then load the clean addresses into a sequencer connected to PureMail’s Google Workspace or Microsoft 365 inboxes on separate outreach domains. Bounces are what burn an inbox’s reputation, and a validated list at a quarter of a credit per address is the cheapest insurance those inboxes can have.
LeadMagic alternatives we have reviewed
Skrapp
Email finder for LinkedIn and Sales Navigator: free with 50 credits, Professional $29 a month yearly ($39 monthly) for 2,000 credits, Enterprise from $262.
Clay
GTM data and workflow platform billed in actions and data credits: free plan, Launch from $185 a month or $167 yearly, Growth from $495 or $446.
Evaboot
Sales Navigator export with emails included: $29 a month for 400 credits ($0.072), $49 for 1,000 ($0.049), $99 for 3,000 ($0.033), unlimited seats.
ContactOut
Contact finder with a free plan of 5 lookups a day, $49 a month for unlimited emails under a 2,000-credit fair-use cap, and $99 a month with phones.
LeadMagic FAQ
How much does LeadMagic cost?
As of 22 October 2026, Essential costs $83 a month billed yearly, $990 a year for 60,000 credits, or $99 billed monthly for 5,000 credits a month. Growth is $208 yearly or $249 monthly, Professional $416 or $499, Ultimate $708 or $849, and extra workspace seats cost $49 a month. A work email costs one credit, a validation 0.25 and a mobile number five.
Does LeadMagic charge for failed lookups?
No. The pricing page states that failed and empty lookups spend no credits, so you pay only for a found email, a completed validation or a found mobile number. The flip side is a fair-use rule: if your sustained find rate falls below 10%, for example on exhausted lists or directory domains, LeadMagic may throttle, limit or suspend the account.
Can I get a refund from LeadMagic?
No. The refund policy dated 30 September 2026 makes all purchases final: monthly and annual fees, credits, usage and overage charges, add-ons and enterprise plans. It excludes refunds for unused credits or time, failing to cancel before renewal, data quality concerns and deciding to stop. Billing errors must be reported within 15 days, and outages over 24 hours may earn discretionary credits.
Is yearly or monthly billing better on LeadMagic?
Yearly gives two months free and roughly a fifth lower unit costs: Essential is $0.0165 a credit yearly against $0.0198 monthly, and Ultimate $0.0071 against $0.0085. Yearly credits arrive as one annual pool that refreshes each year, while monthly plans allot credits each month, so pick yearly only if you will use the pool across the year.
How does LeadMagic fit with PureMail?
Use LeadMagic before sending: find work emails for your list, validate every address at a quarter of a credit and drop catch-all risks, then load the clean list into your sequencer connected to PureMail's Google Workspace or Microsoft 365 inboxes. Low bounce rates are what keep those inboxes' reputation intact, which is the point of the whole setup.
Sources
Disclosure: PureMail sells Google Workspace and Microsoft 365 inboxes and competes with some tools in this directory. We do not assign star ratings and we do not take payment for placement. Spotted an error? Email [email protected] and we will correct it within a week.
More tools in the directory
Apify
Developer scraping platform with a store of ready-made Actors: free plan with $5 of usage, Starter $19, Scale $199, Business $999 a month plus compute units.
Clay
GTM data and workflow platform billed in actions and data credits: free plan, Launch from $185 a month or $167 yearly, Growth from $495 or $446.
Crystal
DISC personality data for outreach: free with 10 LinkedIn profile reads, Premium $49 a month ($490 a year), Team Assessments from $500 a year.
Setup guides from PureMail
How to Set Up SPF, DKIM and DMARC for Cold Email Domains
Step-by-step SPF, DKIM and DMARC setup for cold email domains on Google Workspace and Microsoft 365, plus the mistakes that quietly kill deliverability.